Liz Shrum: Writer, Communicator, Digital Strategist
A high energy and talented executive, with 10 years of valuable experience, Liz has a proven track record of creating and executing effective and cutting-edge communications strategies.
Liz is a seasoned writer, new media savant and creative and strategic thinker. Developing and executing new/traditional media strategies and messaging to effectively forward political and organizational goals and initiatives. Provide tactical leadership in social/digital media, specializing in digital campaign work, and digital advocacy, grassroots and PAC strategy.
Original content creation including video production, written articles, columns, and blogs, as well as marketing copy and press materials.
My experience spans from traditional public relations and earned media to social media, digital advocacy, and digital advertising. I am well-versed in brand reputation management and public policy, having represented a multitude of priority issues for the largest reatailers in the world. In addition to corporate communication and marketing experience, I have also successfully promoted countless industry research initiatives and industry trade shows both nationally and within the DC beltway.
As a skilled digital strategist, I specialize in grassroots, government affairs, advocacy, PAC and election digital strategy, consulting with Fortune 100 and Fortune 500 companies, national trade associations, state chambers of commerce and other nation-wide business organizations on digital strategy and best practices including: American Bakers’ Association, Association of Equipment Manufacturers, Bridgepoint Education, Halliburton, Hewlett Packard, National Mining Association, Nestle, The Virginia Chamber of Commerce, Williams, WPX Energy.